Is it marketing for a covered entity to describe the entities participating in a health care provider network or a health plan network?
No. The HIPAA Privacy Rule excludes from the definition of [...]
Is it marketing for a covered entity to describe products or services that are provided by the covered entity to its patients, or to describe products or services that are included in the health plan’s plan of benefits of the health plan?
No. The HIPAA Privacy Rule excludes from the definition of [...]
Do disease management, health promotion, preventive care, and wellness programs fall under the HIPAA Privacy Rule’s definition of “marketing”?
Generally, no. To the extent the disease management or wellness [...]
How can I distinguish between activities for treatment or health care operations versus marketing activities?
The overlap among common usages of the terms “treatment,” “healthcare [...]
Can telemarketers obtain my health information and use it to call me to sell good and services?
Under the HIPAA Privacy Rule, a covered entity can share [...]
Can contractors (business associates) use protected health information for its own marketing purposes?
No. While covered entities may share protected health information with [...]
Does the HIPAA Privacy Rule expand the ability of providers, plans, marketers and others to use my protected health information to market goods and services to me? Does the Privacy Rule make it easier for health care businesses to engage in door-to-door sales and marketing efforts?
No. The Privacy Rule’s limitations on the use or disclosure [...]
When is an authorization required from the patient before a provider or health plan engages in marketing to that individual?
The HIPAA Privacy Rule expressly requires an authorization for uses [...]